Having a website for your business has become a must in this digital age. More than 2.4 billion people use the internet every day. Your website is always there for your customers 24/7 without any supervision. A well organized and designed website can make all the difference for your business. But how to make your website visitors have trust in your business? Here is a list of points to be checked out.
Web design matters. Very simple, how people judge the book by their cover, in the same way, your website by its design. Web sites that are more attractive and professional, create a greater feeling of trustworthiness in visitors.
It is the most important page on your website. This page tells your website visitor, what you do and humanizes your brand, business. It inspires trust, reassures your visitors and makes your store seem reliable.
When a person lands on your website for the first time, you typically have no longer than a split second to make a good impression before that person surfs away. Having testimonials with photos will catch easily the skimming viewers eyes. 88% of consumers read and use reviews to determine the quality of a local business. A good testimonial substantiates your claims. And if you include audio or video testimonials, that will bring the maximum effect. Make sure your website visitors can relate themselves with your testimonial-givers on a personal level.
Your contact page, which typically provides an e-mail address, a phone number, social media links and a physical address is crucial in your online marketing. The significance of a contact page underlines the importance of search engine optimization as well. This basic contact information can bring a loyal customer in few seconds. Embedded Google Map of your location, which is helpful for everyone, including mobile users.
Make sure your content is up to date. Show that you’re committed to improving your business, product, service. Use a built-in blog and provide fresh helpful content and share the knowledge you gained in your field. And keep your copyright year Up-to-Date.
If you are collecting private information, such as emails, from your website visitors, you need to let them know how their information will be used.
A truly successful business is based on one simple concept: trust. Transparency and trust combine, in turn, to support sustainable growth. A website that reflects transparent approach, engaging visitors a meaningful dialogue can become a powerful portal.
Remember, with trust, you’ll have customers for life.