Why small businesses need content marketing?

Have you ever wondered why content marketing is important for small businesses or any business? When you need your business to survive in the long run and become better day by day, content marketing plays an important role. In the course of COVID-19, where the economies are sinking and the businesses are dropping, the fact that the right kind of content marketing is seen as a lifesaver for many small enterprises.

If you are looking out to get a glimpse of content marketing, scroll on…

What is content marketing?

It’s a strategy used to display and promote one’s content in a better and effective way online so as to attract visitors and turn them into satisfied customers by providing exactly what is required. Remember, content is any information you put online like videos, blogs, etc to market or promote your products and services.

Is content marketing important?

Yes, it is an essential technique because it always works in driving more sales and getting visibility. Content marketing allows one to have a personal interaction with the targeted audience so that the needs are properly identified. Knowing what is needed, it becomes easier to educate the customers so that they can make a wise purchasing decision. This builds trust and hence the visitors of the webpage turn into loyal customers.

Benefits of Content Marketing

There are many benefits regardless of whether you are marketing to businesses (B2B) or consumers (B2C).

• Brand Awareness – Your brand gets promoted much easier and recognition flows quicker than before
• Inspires people to keep coming on to your website which increases traffic for your website
• Gets rewarded by search engines by continually updating the website content with new and informative articles that answers the search intent. Google loves fresh content.
• Aids in building authority and expertise in the field of business
• Cost-effective
• Drives sales by giving your customers what they’re looking for and bringing them 1 step closer to making a purchase
• Publishing quality content with right  optimized images brings traffic from image search or image query
• The more content you create, the more you can share in social media which brings more traffic to you website

Types of Content Marketing

Every field is not restricted to a single type but indeed has a lot of types which can be adopted as per the requirements. Likewise, Content marketing too is not limited but has endless opportunities. We have summed up below various types of content marketing which can be used to promote one’s business:

• Blogging
• Videos
• Infographics
• Podcasting
• Checklists
• User-generated content
• Interviews
• Courses
• Webinars
• Email
• Ebooks
• GIFs and Memes
• Case studies
• Testimonials/Reviews
• How-to Guides

And the list goes on… Just make sure whatever type of content marketing you adopt, it is suitable and is worth your money and time.

Content Marketing Strategies

Doing content marketing itself is a strategy to market your company’s product or service.  It is much more than creating and sharing your content. It needs a strategic approach.

Questions to ask before strategizing your content marketing

• Who do you want to reach?
• How will you deliver the content to them?
• What business goals you want to achieve?
• What is your brand’s unique value proposition?
• What are the right topics to write about?
• How frequently your content should be released?
• What are the methods you will be using to distribute your content?
• How you can measure the performance of your content releases?
• How are you going to optimize?

After figuring out the answers for the above, your action plan comes into the picture. Design your content in such a way that it is Clear and Compelling. If your content meets these requirements then you are already on the path of perfect content marketing.

No matter what industry you are in or what size your company is, you can start using content marketing today to reach and engage your audience.

Need help getting started? We are here to help you get the most out of your content marketing. Reach us via WhatsApp +60166019840 or send an email. Also, don’t forget to follow us on Facebook for useful tips and articles to run your business successfully.